Mammut Americanum, 10,000 AD
Mastodon, a name given to the now extinct species of elephants that dominated the North American landscape with their massive tusks and hairy beastly ways, but also the name of a extreme metal band conceived from the murky waters of the roughly the same area as it's predecessors. A band, which also dominates in some mighty beastly and hairy ways.
Mastodon the band, usually spoken about in the all too common description of "defying genres", is a band where such descriptions truly do apply. Harvesting elements of sludge, doom, rock, stoner, prog and death to name a few, Mastodon blend a multitude of elements together in their own high powered metal cooker and serve their wicked smoothie with a five knuckle punch into the aural crevices of their listeners. Mastodon's music takes you on a psychedelic journey which weaves together stories of mythology, legend and spirits, stories inspired both by history but also conceived from the bands own imagination.
The brief I set for myself for this article was to design custom typography that reflects the intricate details that Mastodon's music is layered with. I wanted to create a system of letters that can be set in various styles to convey and express the bands dark lyrics. I hope that in some some aspect I have done them justice.
In the end, no matter how you describe Mastodon's music, one thing that is evident when you turn the volume up, their music was created by a group of musicians filled with passion and energy, on a mission to rock our world with their own special brew.
The following is my extreme typographic brew.